7 Important Steps Towards a Successful Software Launch

  • On June 6, 2018

If you’re launching any new software within today’s competitive market, you need to get it right. Period. Numerous factors must come together for a successful launch. But worry not! Since we’re are a spin-off from a 20+ years old software company, we’ve got some insight for you.

Here are the 7 areas you’d need to focus on before launching your software.


  1. Improve the Competition

Analyze the competition in your niche. Sometimes, the tiniest players will turn out to be your greatest competitors. Attempt to fill the holes in their product, improving your product where theirs falls short. You should draw up a list of specific things you want to be better about your product, and incorporate those into your software’s design.

  1. Learn from Previous Customers (and mistakes)

If you have similar products on the market already, learn from your previous customers. What do they like or dislike about your current products? How can you improve this time around? This is key info that you can use to help make your next product a success.

  1. Beta Test

Before you launch your software openly it should be beta tested first by a few trustworthy customers or a focus group to locate any possible shortcomings in your software. It’s far better to find these bugs before your product hits the market than to have to patch them later. Here you’ll find the most hideous bugs – both application- and system-wise. Don’t give up though, you’re on the final sprint!

  1. Register Patents and Trademarks

To safeguard all of that precious work you and your team have put into developing your software, it is crucial to get patents and trademarks set up. Protecting your idea is just as important as creating the idea in the first place. An insider hint – hire a lawyer with a good amount of experience in this particular subject. This could save you

  1. Check Your Cloud

Your server side must be able to handle the load when your software launches, as crashes can be quite costly. Make sure that your infrastructure, payment processors, and help desk software are all up to the challenge by doing a load test ahead of time.

  1. Update Support Staff

Your support staff ought to be trained to answer any questions customers might have about the new software. If you have support staff that specializes in different areas, such as phone, email, chat, or social media make sure each department is up to speed. To cut back on your support staff’s workload, it’s a good idea to create a FAQs section on your product’s website to answer the most frequent questions that customers will have. Also, a well implemented set of self-service processes will both lessen the overhead on your ­­support and make your clients happier.

  1. Stick to the announced Launch Date

A precise launch date is important for any effective software launch. If you create a lot of buzz around your launch (which you’ll probably want to do!) but fail to deliver, this could negatively affect your sales, as well as customers confidence. Keep track of your team, making sure they prioritize their various tasks to meet the deadline on time. Use the correct methodology. “Correct” hereby would mean Agile for most of teams out there, however you should pick the workflow that can benefit your project the most, instead of sticking only to the devil you know.

Needless to say, that no matter how innovative your software is, it needs a thoroughly planned launch strategy and a brilliant team of Dev and Ops people behind it. Make sure you’ve got those!

Happy launching!